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Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
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Expanded model of the project portfolio selection problem with divisibility, time profile factors and cardinality constraints
Li, Xingmei
;
Fang, Shu-Cherng
;
Tian, Ye
;
Guo, Xiaoling
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
7
,
pp. 1132-1139
Persistent link: https://www.econbiz.de/10011403707
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