We investigate the impact of intergenerational services on the adoption of multi-generational platforms. We consider mobile Internet platform generations for which users download complementary services from third party providers. These services are often intergenerational: newer platforms are...

We investigate the impact of the intergenerational nature of services, via backward compatibility, on the adoption of multi-generational platforms. We consider a mobile Internet platform that has evolved over several generations and for which users download complementary services from third...

Although consumer profiling advocates tout benefits from personalization, consumer advocacy groups oppose profiling in online markets because of concerns about privacy and price discrimination. Policies such as “opt-out” or “opt-in” that provide consumers the option to voluntarily...