A major limitation for e-commerce retailers remains the lack of physical touch and feel of products before purchase. Potential buyers may be reluctant to purchase such products online because of the limited ability to evaluate physical product attributes and to infer their performance in digital...

Personalized marketing in retail requires a model to predict how different marketing actions affect product choices by individual customers. Large retailers often handle millions of transactions daily, involving thousands of products in hundreds of categories. Product choice models thus need to...

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...