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This Special Issue examines ethics in fashion to further critical understanding of the various drivers and barriers, nuances and layers of complexity in fashion production, marketing, and consumption, and aims toward a more future-oriented perspective through the lens of ethics. Research on...
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Geomarketing has become a critical domain for most of companies dealing with retailing and services for the three last decades. Usually, retail and service companies utilize geomarketing to make decisions about store location, trade area delineating, and customer plotting. Little by little new...
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The design and management of interfirm networks has become a very important research field both in economics and management in the last two decades. The current book presents new theoretical perspectives and empirical results on the design and management of franchise networks, cooperatives,...
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Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1. Spatial Marketing and Geomarketing -- 1.1. Defining space -- 1.2. From geomarketing to spatial marketing -- 1.2.1. Spatial marketing: between economics and geography -- 1.2.2. Definition of...
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The design and management of networks have become very important research topics in the field of organizational economics and management. Emphasizing this research as a theory-driven field, this book presents research results on efficiency and performance of franchising networks and joint...
Persistent link: https://www.econbiz.de/10013520662