Gebert Persson, Sabine; Mattsson, Lars-Gunnar; Öberg, … - In: IMP Journal 9 (2015) 2, pp. 208-226
Purpose – Recently, increased interest has been devoted to discuss theory development in relation to business-to-business (B2B) marketing. The purpose of this paper is to explore these thoughts through describing and analyzing research on the internationalization of firms from an Industrial...