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Busy doing nothing : why politicians implement inefficient policies

Gustafsson, Anders - In: Constitutional political economy 30 (2019) 3, pp. 282-299

Persistent link: https://www.econbiz.de/10012251985

Theorizing with managers: how to achieve both academic rigor and practical relevance?

Nenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; … - In: European Journal of Marketing 51 (2017) 7/8, pp. 1130-1152

Purpose The aim of the paper is to address the widening theory-praxis gap in marketing. The authors propose that one viable solution to this challenge is involving practitioners in research processes as active, reflective and empowered participants. Most extant discussions addressing the...

Persistent link: https://www.econbiz.de/10014723707

Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results

Danaher, Peter J. - In: International journal of forecasting 8 (1992) 4, pp. 613-626

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Conditions when market share models are useful for forecasting : further empirical results

Brodie, Roderick J. - In: International journal of forecasting 10 (1994) 2, pp. 277-285

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Theorizing about the service dominant logic : the bridging role of middle range theory

Brodie, Roderick J.; Saren, Michael; Pels, Jaqueline - In: Marketing theory 11 (2011) 1, pp. 75-91

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Resource integration

Kleinaltenkamp, Michael; Brodie, Roderick J.; Frow, Pennie - In: Marketing theory 12 (2012) 2, pp. 201-205

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Theorizing about resource integration through service-dominant logic

Peters, Linda D.; Löbler, Helge; Brodie, Roderick J.; … - In: Marketing theory 14 (2014) 3, pp. 249-268

Persistent link: https://www.econbiz.de/10010461934

Theorizing with managers : how to achieve both academic rigor and practical relevance?

Nenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1130-1152

Persistent link: https://www.econbiz.de/10011725629

Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition

Brodie, Roderick J.; Nenonen, Suvi; Peters, Linda D.; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1173-1177

Persistent link: https://www.econbiz.de/10011725654

Leveraging the power of the sharing economy

Northey, Gavin; Brodie, Roderick J. - In: Australasian marketing journal 28 (2020) 3, pp. 1-3

Persistent link: https://www.econbiz.de/10012599926