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Wahrnehmung und Akzeptanz des Internet als Einkaufsstätte : Theorie und empirische Befunde
Bauer, Hans H.; Fischer, Marc; Stokburger-Sauer, Nicola - 1999
Persistent link: https://www.econbiz.de/10001608338
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Consumer Sophistication : Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität
Stokburger-Sauer, Nicola - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001788036
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Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.; Stokburger-Sauer, Nicola; Müller, Verena - 2003
Persistent link: https://www.econbiz.de/10001790188
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Hiking tourism : educating hikers through the interpretation of on-site information and predicting precautionary behavior
Scholl-Grissemann, Ursula; Peters, Mike; Bichler, … - In: Tourism review 77 (2022) 6, pp. 1436-1454
Persistent link: https://www.econbiz.de/10014235218
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Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.; Albrecht, Carmen-Maria; … - 2005
Persistent link: https://www.econbiz.de/10003265368
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On the Use of Formative Measurement Specifications in Structural Equation Modeling : A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estimation Methodologies
Ringle, Christian M. - 2014
The broader goal of this paper is to provide social researchers with some analytical guidelines when investigating structural equation models (SEM) with predominantly a formative specification. This research is the first to investigate the robustness and precision of parameter estimates of a...
Persistent link: https://www.econbiz.de/10013059010