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Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
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Spurious response error in a new product survey
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
17
(
1988
)
3
,
pp. 271-281
Persistent link: https://www.econbiz.de/10003561455
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Rational choice and bounded rationality
Goldsmith, Ronald E.
- In:
Consumer perception of product risks and benefits
,
(pp. 233-252)
.
2017
Persistent link: https://www.econbiz.de/10011649249
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Entrepreneurship and adaption-innovation theory
Goldsmith, Ronald E.
- In:
Technovation : the international journal of …
11
(
1991
)
6
,
pp. 373-382
Persistent link: https://www.econbiz.de/10001115243
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A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
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