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Ethical perspectives on sustainability in marketing

Peterson, Mark - In: The SAGE handbook of marketing ethics, (pp. 196-211). 2021

Persistent link: https://www.econbiz.de/10012304957

"Environmental policy with green consumerism"

Ambec, Stefan; De Donder, Philippe - 2020

Persistent link: https://www.econbiz.de/10012264693

But what does it mean? : competition between products carrying alternative green labels when consumers are active acquirers of information

Heyes, Anthony; Kapur, Sandeep; Kennedy, Peter W.; … - 2018

Persistent link: https://www.econbiz.de/10011937360

Environmental policy with green consumerism

Ambec, Stefan; De Donder, Philippe - 2020

Is green consumerism beneficial to the environment and the economy? To shed light on this question, we study the …

Persistent link: https://www.econbiz.de/10012504313

Environmental policy with green consumerism

Ambec, Stefan; De Donder, Philippe - 2020

Is green consumerism beneficial to the environment and the economy? To shed light on this question, we study the …

Persistent link: https://www.econbiz.de/10012257796

Environmental policy with green consumerism

Ambec, Stefan; De Donder, Philippe - In: Journal of environmental economics and management : … 111 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013260126

BYOB : how bringing your own shopping bags leads to treating yourself and the environment

Karmarkar, Uma R.; Bollinger, Bryan - In: Journal of marketing 79 (2015) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10011304641

The paradox of 'green to be seen' : green high-status shoppers excessively use (branded) shopping bags

Wal, Arianne J. van der; Horen, Femke van; Grinstein, Amir - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 216-219

Persistent link: https://www.econbiz.de/10011490899

Matrix model for choosing green marketing sustainable strategic alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Persistent link: https://www.econbiz.de/10011824820

Reconciling conflict of interests in a green retailing channel with green sales effort

Heydari, Jafar; Bineshpour, Pegah; Walther, Grit; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013209459