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Information acquisition, market professional and discretionary liquidity trading

Ma, Yu; Liu, Hong; Yang, Qingshan - In: Finance research letters 68 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10015063758

Consumer response to uncertain promotions : an empirical analysis of conditional rebates

Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106

Persistent link: https://www.econbiz.de/10010370699

Measuring the efficiency of category-level sales response to promotions

Trivedi, Minakshi; Gauri, Dinesh Kumar; Ma, Yu - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3473-3488

Persistent link: https://www.econbiz.de/10011760515

Fundraising design : key issues, unifying framework, and open puzzles

Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 371-380

Persistent link: https://www.econbiz.de/10012417691

A multi-category demand model incorporating inter-product proximity

Ma, Yu; Seetharaman, Seethu; Singh, Vishal - In: Journal of business research : JBR 124 (2021), pp. 152-162

Persistent link: https://www.econbiz.de/10012493978

Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

Ma, Yu - 2013

We build an econometric model of a household's purchase incidence and brand choice decisions in complementary product categories to account for cross-category dependence in demand. Complementarity is modeled as the additional utility that a household derives from the joint consumption of brands...

Persistent link: https://www.econbiz.de/10012711725