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Lim, Weng Marc - In: Industrial marketing management : the international … 84 (2020), pp. 342-345

Persistent link: https://www.econbiz.de/10012162608

Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory : the case of SMEs

Sharma, Shavneet; Gurmeet Singh; Lim, Weng Marc; Ali, Asif - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-22

The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses in...

Persistent link: https://www.econbiz.de/10015324550

Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning

Lim, Weng Marc; Ahmed, Pervaiz K.; Ali, M. Yunus - In: Industrial marketing management : the international … 76 (2019), pp. 136-143

Persistent link: https://www.econbiz.de/10011990747

De-internationalization through the lens of intellectual property rights

Symeon Mandrinos; Lim, Weng Marc; Constance Sat Lin Liew - In: Thunderbird international business review 64 (2022) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10012795433

A general theory of de-internationalization

Lim, Weng Marc; Symeon Mandrinos - In: Global business and organizational excellence : GBOE 42 (2023) 2, pp. 9-15

Persistent link: https://www.econbiz.de/10013472459

Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping

Nadroo, Zeeshan Majeed; Lim, Weng Marc; Naqshbandi, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015085017

Toward a theory of behavioral control

Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211

Persistent link: https://www.econbiz.de/10014303190

An approach to assess the importance of brand equity in acquisition decisions

Mahajan, Vijay; Rao, Vithala R.; Srivastava, Rajendra … - 1993

Persistent link: https://www.econbiz.de/10000883450

Uncertainty as a management evaluation tool for infrastructure projects

Haynes, Kingsley E. - In: Regional science: perspectives for the future, (pp. 127-143). 1997

Persistent link: https://www.econbiz.de/10001297132

Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry

Kim, Namwoon - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-279

Persistent link: https://www.econbiz.de/10001187900