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In business-to-business (B2B) markets, the success of key account management (KAM) teams depends heavily on how they are structured and how they handle the relationship with customer accounts. The authors conceptualize the relationships among selling team members as a within seller (intrafirm)...
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May 20, 2019 witnessed the promulgation of a judgement by the United States Supreme Court which settled a circuit split created by the Court of Appeals for the First Circuit and answered a question which was the subject of quandary for the American legal fraternity for more than 35 years. A...
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Trademarks serve as a storehouse of information, assuring consumers about the quality of a product by ensuring that products bearing the trademark originate from a consistent source. The trademark doctrine has accommodated this position as its underlying thesis for several decades, and consumer...
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