Clegg, L. Jeremy; Voss, Hinrich; Chen, Liang - In: International business in a VUCA world : the changing …, (pp. 55-66). 2019
The acronym and neologism “VUCA” is employed by management and some scholars to denote the unpredictability of the modern world and its impact on business. The VUCA approach suggests that a rational firm’s response should be to: protect against volatility by engineering-in redundancy and...