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Theory
Consumer behaviour
68
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67
Theorie
53
Relationship marketing
32
Beziehungsmarketing
31
Tourism
30
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29
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Woodside, Arch G.
54
Feurer, Sven
3
Martin, Drew
3
Baxter, Roger
2
Bernal, Pedro Mir
2
Brenes, Esteban R.
2
Ciravegna, Luciano
2
Coduras, Alicia
2
Gibbert, Michael
2
Golfetto, Francesca
2
Herbst, Laura
2
Huan, Tzung-cheng
2
Isaksson, Lars E.
2
Ko, Eunju
2
Konya-Baumbach, Elisa
2
Megehee, Carol M.
2
Möller, K. E. Kristian
2
Nagy, Gábor
2
Reinartz, Dominik
2
Ang, Huat Bin (Andy)
1
Azam, Md. Shah
1
C. Ickis, John
1
De Villiers, Rouxelle
1
G. Woodside, Arch
1
Helena Jaén, María
1
Hinterhuber, Andreas
1
Hirvonen, Saku
1
Hosany, Sameer
1
Hossain, Md. Imran
1
Hsiao, James Po-Hsun
1
Huan, Tzung‐Cheng (T.C.)
1
Jaw, Chyi
1
Lai, Wen-hsiang
1
Laukkanen, Tommi
1
Lehtonen, Ari
1
Leischnig, Alexander
1
Liozu, Stephan
1
Liukko, Timo
1
Lloyd, Stephen
1
Loughlin, Catherine
1
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Advances in business marketing and purchasing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
The complexity turn : cultural, management, and marketing applications
5
Consumer behavior in tourism and hospitality research
4
Journal of business research : JBR
3
Advances in Business Marketing and Purchasing Ser.
2
Australasian marketing journal
2
Creating and managing superior customer value
2
Field guide to case study research in business-to-business marketing and purchasing
2
Journal of innovation & knowledge : JIK
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Making tough decisions well and badly : framing, deciding, implementing, assessing
2
Management Decision
2
Advances in Business Marketing and Purchasing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Case study research : core skill sets in using 15 genres
1
Designing winning products
1
Improving the marriage of modeling and theory for accurate forecasts of outcomes
1
International marketing review
1
Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international entrepreneurship
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Management decision : MD
1
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
1
The journal of business & industrial marketing
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
54
Other ZBW resources
2
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1
Small firm entry to e-marketplace for market expansion and internationalization : A theoretical perspective
Hossain, Md. Imran
;
Azam, Md. Shah
;
Quaddus, M. A.
- In:
Journal of international entrepreneurship
19
(
2021
)
4
,
pp. 560-590
Persistent link: https://www.econbiz.de/10012795701
Saved in:
2
Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity
Woodside, Arch G.
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003954487
Saved in:
3
Applying ecological systems and micro-tipping point theory for understanding tourists' leisure destination behavior
Woodside, Arch G.
;
Martin, Drew
- In:
Journal of travel research : a quarterly publication of …
47
(
2008
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003870199
Saved in:
4
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
5
The general theory of behavioral pricing : applying complexity theory to explicate heterogeneity and achieve high-predictive validity
Woodside, Arch G.
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 39-52
Persistent link: https://www.econbiz.de/10011313578
Saved in:
6
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
7
Visualizing, matching, generalizin : case identification hypotheses and case-level data analysis
Woodside, Arch G.
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011383325
Saved in:
8
Solving the core theoretical issues in consumer behavior in tourism
Woodside, Arch G.
- In:
Consumer behavior in tourism and hospitality research
,
(pp. 141-168)
.
2017
Persistent link: https://www.econbiz.de/10011738666
Saved in:
9
Releasing the death-grip of null hypothesis statistical testing (p < .05) : applying complexity theory and somewhat precise outcome testing (SPOT)
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011703031
Saved in:
10
The complexity turn in behavioral pricing
Woodside, Arch G.
- In:
The complexity turn : cultural, management, and …
,
(pp. 105-132)
.
2017
Persistent link: https://www.econbiz.de/10011619479
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