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Do many options result in listening to oneself or others during boycott campaigns?
Yan, Xiuyan; Kim, Changju; Kim, Jungkeun; Inoue, Masato - In: Asia Pacific journal of marketing and logistics 37 (2025) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10015211039
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Effect of consumer animosity on boycott campaigns in a cross-cultural context : does consumer affinity matter?
Kim, Changju; Yan, Xiuyan; Kim, Jungkeun; Terasaki, … - In: Journal of retailing and consumer services 69 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013406925
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Do consumer boycotts really matter with global companies? : the moderating effect of gender differences
Kim, Changju; Yan, Xiuyan; Park, Soohyun - In: International journal of emerging markets 18 (2023) 12, pp. 5707-5726
Persistent link: https://www.econbiz.de/10014461220