Ideal-points are widely used to model choices when preferences are single-peaked. Ideal point choice models have been typically estimated at the individual-level, or have been based on the assumption that ideal-points are normally distributed over the population of choice makers. We propose two...

Household basket data contain important information about the structure of brand preferences both within and across product categories. This research exploits the information in long-run basket summary data to segment consumers with respect to brand preferences. The approach provides insights...

Consumer heterogeneity is fundamental to the marketing con­cept, providing the basis for market segmentation, targeting and positioning, as well as micro-marketing. Substantial effort has already been devoted to incorporate heterogeneity in brand choice models. However, most of the research in...

Individual viewing decisions have a direct impact on the media planning of television advertisers and, consequently, on the revenues of the major television networks. This paper represents an attempt to better understand these decisions. We use Nielsen people meter data to build a perceptual...