In discrete choice experiments respondents are generally assumed to consider all of the attributes across each of the alternatives, and to choose their most preferred. However, results in this paper indicate that many respondents employ simplified lexicographic decision-making rules, whereby...

This paper explores the potential usefulness and possible pitfalls of using integrated choice and latent variable models (hybrid choice models) on stated choice data to inform policy. Using a series of Monte-Carlo simulations, we consider how model selection depends on the strength of...