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Construal processes in preference assessment
Fischhoff, Baruch; Welch, Ned; Frederick, Shane - In: Journal of risk and uncertainty : JRU 19 (1999) 1/3, pp. 139-164
Persistent link: https://www.econbiz.de/10001474256
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The limits of attraction
Frederick, Shane; Lee, Leonard; Baskin, Ernest - In: Journal of marketing research : JMR 51 (2014) 4, pp. 487-507
Persistent link: https://www.econbiz.de/10010399703