Gil, Maria S. Soledad; Su, Jin; Watchravesringkan, Kittichai - In: Journal of Fashion Marketing and Management: An … 28 (2023) 3, pp. 480-502
Purpose The purpose of this study is to empirically examine the impact of cosmopolitan consumer orientation (CCO) on sustainable apparel consumer behavior. Design/methodology/approach A total of 469 US responses collected using MTurk were retained for the analysis after screening for unengaged...
