Purpose – This paper seeks to introduce the concept of abduction to strategists and show how abduction is an important influence on the effective design of strategies. Design/methodology/approach – The paper defines what is meant by abduction, and describes why abduction is a pre-condition...

Purpose – Design thinking is becoming a topic in strategic management. Questions range from “What is it?” to “How can we approach design?” This paper aims to offer a glimpse into early design education in design schools and link them with early design education in the organization. The...

Purpose – In an environment where the challenge for businesses to stay ahead of the curve calls for new ways of strategizing for future success, design holds some important clues. By broadening the definition of “design” and expanding the application of design methodologies and mindsets to...