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New product development (NPD) speed has become increasingly important for managing innovation in fast-changing business environments. In this work, we question the implicit assumption that speed has a linear relationship with success from the perspectives of time-compression diseconomies and...
Persistent link: https://www.econbiz.de/10013094820
New product development (NPD) speed is a key component of time-based strategy, which has become increasingly important for managing innovation in a fast-changing business environment. This meta-analytic review assesses the generalizability of the relationships between NPD speed and 17 of its...
Persistent link: https://www.econbiz.de/10014195509
New product development (NPD) speed has become increasingly important for managing innovation in fast-changing business environments. In this work, we question the implicit assumption that speed has a linear relationship with success from the perspectives of time-compression diseconomies and...
Persistent link: https://www.econbiz.de/10014040109