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Time window as a self-control denominator : shorter windows shift preference toward virtues and longer windows toward vices
Siddiqui, Rafay A.; May, Frank; Monga, Ashwani - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 932-949
Persistent link: https://www.econbiz.de/10011770797
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Eliciting time versus money : time scarcity underlies asymmetric wage rates
Monga, Ashwani; May, Frank; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 833-852
Persistent link: https://www.econbiz.de/10011780583
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When intertemporal rewards are hedonic, larger units of wait time boost patience
Siddiqui, Rafay A.; Monga, Ashwani; Buechel, Eva C. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 612-628
Persistent link: https://www.econbiz.de/10011937364
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Tweets we like aren't alike : time of day affects engagement with vice and virtue tweets
Zor, Ozum; Kim, Kihyun Hannah; Monga, Ashwani - In: Journal of consumer research : JCR ; an … 49 (2022) 3, pp. 473-495
Persistent link: https://www.econbiz.de/10013397999