Purpose – The purpose of this editorial is to introduce the International Journal of Culture, Tourism and Hospitality Research . Design/methodology/approach – The paper outlines the primary objective of IJCTHR . Findings – The journal is designed to serve as a valuable platform for new...

Purpose – To demonstrate how brand netnography is useful in showing how visitors interpret the places, people and situations that they experience when traveling. Design/methodology/approach – Through analysis of online consumer stories about their travel experiences, this paper probes how...

Purpose – The purpose of this Editorial is to introduce the reader to seven training exercises in tourism. Design/methodology/approach – Introduces the papers in this special issue. Findings – Effective learning requires doing–practice–failure–interpreting–experiencing success,...

Purpose – The purpose of this editorial is to introduce eight training exercises developed for tourism executive decision making. Design/methodology/approach – The paper introduces the papers in this special issue and discusses the need for experiential learning techniques for adult...

Purpose – This introductory paper aims to offer a rudimentary model that describes the antecedent recipes for creating native-visitors. The paper describes what is unique and valuable about the seven articles that follow in their descriptions and explanations of the behavior of...

Purpose – Using brand netnography (analyzing consumers' first‐person on‐line stories that include discussions of their product and brand use), this article aims to probe how visitors interpret the places, people, and situations that they experience while traveling in Japan....