Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10009349929
Persistent link: https://www.econbiz.de/10010226987
Persistent link: https://www.econbiz.de/10010251356
Persistent link: https://www.econbiz.de/10010469254
Persistent link: https://www.econbiz.de/10003838410
Persistent link: https://www.econbiz.de/10003856203
Persistent link: https://www.econbiz.de/10011450702
Persistent link: https://www.econbiz.de/10014513651
Purpose – The purpose of this paper is to provide an understanding of the effects of advertising based on economic cycles. To comprehend advertising effects in the restaurant industry from an economic cycle perspective, this study investigated both short- and long-run advertising effects under...
Persistent link: https://www.econbiz.de/10014764098