Purpose – The purpose of this paper is to analyse quantitative and qualitative image aspects of destinations hosting a small‐scale sport event, as perceived by spectators and participants. Design/methodology/approach – A survey was conducted at different sport events hosted by destinations...

Purpose – The purpose of this paper is to investigate the influence of image congruence between sport events and their hosts as perceived by sport tourists on future visits to the destination, respectively the sport event. Design/methodology/approach – In order to measure image congruence an...

Purpose – The market for sport tourists is very diverse and motivations of sport tourists are manifold. This also applies to the field of water sport tourism, which has not yet intensely been analysed by researchers. In order to analyse motivations and to reach target groups such as water...

Purpose – Tourism has become a global industry, with the destination being at the core of the tourism product. Due to an increasingly competitive market place, ensuring destination competitiveness is vital. The aim of this study is to detect which factors destination suppliers perceive as...

Purpose – Travel motivation has received considerable attention in the tourism literature. Although motivation is only one variable explaining tourist behaviour, it is regarded as one of the most important. Hence, nature‐based tourism resources as non‐market goods or destination goods have...

Globalization and internationalization tendencies imply new challenges for small and medium‐sized enterprises (SMEs), which are either facing the pressure to achieve short‐term profits, or have to attract new market segments by means of long‐term strategies. This trend raises the question...