Several studies and researches investigate the innovation ability of tourism. The research topic is also interesting, because even the European Union subsidises innovation development and tourism, as a major branch of the service sector, is responsible for the vast majority of the domestic GPPs....

To achieve a competitive advantage, innovation, which provides the possibility to meet the customers’ needs a new and higher level, is inevitable for companies. Resources providing the basis of economic development are not widely available and cannot be easily replaced; therefore, expansion of...