Purpose – Tourism has been a key force in promoting festival growth and expansion. Towns, villages and cities are increasingly keen to share their culture, environment and spending opportunities with visitors by the promotion of festivals. One such festival is held annually in Lamu Old Town, a...

Purpose – The purpose of this paper is to provide an insight into the purpose and development of responsible and sustainable tourism. Moreover, to present a critique of existing approach taken and to provide industry solutions towards key aspects, such as nature area tourism, eco‐tourism,...