Purpose The tension between individual and collective well-being is at the core of the macromarketing perspective, and transformative luxury research (TLR) has recently begun to consider this in the context of luxury consumption. This conceptual paper reviews TLR in the setting of the tourism...

Purpose This introductory paper aims to provide an overview of the significance of the theme issue. Design/methodology/approach The article explains why luxury yachting can be considered as a form of tourism which contributes to the well-being of stakeholders in the sector. Findings Luxury...

Purpose This concluding paper offers an overview of the academic and practitioner approaches to the issue of well-being in the luxury yachting sector of tourism, highlighting the significance of the theme issue. The paper proposes a Model of Luxury Yachting Research illustrating the...

Purpose This introductory paper aims to provide an overview of the significance of the theme issue. Design/methodology/approach This paper sheds lights on issues that post-colonial, post-conflict and post-disaster destinations are facing, and more importantly provides strategies to overcome the...

Purpose This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims to provide evidence from post-colonial,...

Purpose The purpose of this paper is to profile the WHATT theme issue “What marketing strategy for destinations with a negative image?” with reference to the experiences of the theme editor and writing team. Design/methodology/approach This paper uses structured questions to enable the theme...

Purpose This study offers insights on the sustainable development goals (SDGs) initiatives of five international hotels, namely, Ibis Getafe, NH Hotels, Occidental Hotels and Resorts, Mariposa Hotel and the Zanzibar Collection. The objective is to show how hoteliers around the world engage in...