Although destination management is regarded as the supreme discipline in tourism management, little attention is paid to destination development, especially from a geographical perspective. This book analyses destination development and proposes key strategies for a positive destination...

Although pivotal to the travel and tourism system, the destination is widely acknowledged to be one of the most difficult products to manage and market. Over the coming decade, the challenges facing destination marketers are likely to be even greater with a whole host of issues likely to impact...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enabling the more effective management of an increasingly multi-generational workforce. This paper evaluates current...