Purpose – The purpose of this paper is to investigate the reasons that tourists capture images of their trips on cameras or camcorders. Design/methodology/approach – Over a period of approximately five years, the authors observed, photographed and interviewed tourists taking photos or videos...

Purpose – This paper and video aim to present findings of an investigation into the consumption of weeklong music camps for adults. Design/methodology/approach – Video‐ethnography is an emerging research technique in marketing academe. The technique derives from the ethnographic tradition...