Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....

Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....

In this article, the authors have considered the use of data envelopment analysis (DEA) to calculate and analyze the level of technical, allocative, and cost efficiencies of Australian hospital foodservice operations. Based on the DEA outcomes, a Tobit regression model was then introduced to...

This article analyses the efficiency of health care foodservice operations and its determinants using a Data Envelopment Analysis (DEA) bootstrapping approach. The purpose of using the bootstrapping approach is two-fold: first, to obtain the bias corrected estimates and the confidence intervals...

Purpose - This paper seeks to examine whether the stakeholder strategy matrix provides useful guidance for managers in dealing with stakeholders. The matrix suggests that strategies for dealing with stakehoders can be determined based on stakeholder ability to cooperate adn threaten...

There has been little research undertaken on foodservice buying behaviour and so there are no models to describe it. This is of concern, for when suppliers develop new foodservice products they need to understand the purchasing decision process and the factors that affect the purchasing...

Past studies have analyzed issues pertaining to the definition of innovation, methods of measuring innovation and the relationship between organizational characteristics and innovation orientation. Extant studies have adopted a large business or a technologically intense context of study. By...

Increasingly, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of relationship...

Traditionally, the operational performance of enterprises has been measured in terms of financial accountability and profit since they provide a monetary yardstick of performance evaluation and comparisons. However, in the global knowledge economy, performance should be analysed beyond financial...

Venue selection for major sporting attractions can be a highly politicised decision making process. Due to the sometimes controversial nature of venue selection, politicians can be circumspect on related issues including potential economic impacts. This was the case with the Australian Formula 1...