Golf Prince Edward Island (Golf PEI) is an industry association devoted to the promotion and development of golf in PEI. In 2005, Golf PEI consisted of 25 members representing golf courses across the province. In addition, the provincial government provided financial support to the organization....

Travelers decide on a travel location based on destination awareness and the traveler's perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the...