This research looks at the significance of friends and relatives as an information source for consumers planning holidays. Recent research has largely ignored friends and relatives as destination information sources and has focused instead on the Internet. Two categories of friends and relatives...

Over the next decade the older travel market will experience a generational shift as the pre-war generation is replaced by the baby boomer generation. For destinations such as Norfolk Island that have built a substantial market segment based on older tourists this generation shift will have...

The aim of this chapter was to investigate aspects of risks that are associated with tropical destinations and to develop a model that may be used to classify tourists according to the level of risk they were prepared to engage in. Overall, the level of perceived risk was small with sunburn...