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Tourism industry
Consumer behaviour
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Brazil
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Brasilien
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Brand management
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Designation of origin
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Herkunftsbezeichnung
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Markenimage
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Tourismusmarketing
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Destination management
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Destinationsmanagement
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Rules of origin
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Ursprungsregeln
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country image
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Rindfleisch
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Country image
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EU countries
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Giraldi, Janaina de Moura Engracia
3
Lourenção, Marina Toledo de Arruda
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Mariutti, Fabiana Gondim
1
Miyamaru, Letícia
1
Pádua, Silvia Dallavalle de
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Santos, Glauber Eduardo de Oliveira
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Benchmarking : an international journal
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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The communication strategies for the Brazil brand in the United States of America
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
Saved in:
2
Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira
;
Giraldi, Janaina …
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
Saved in:
3
Business process management applicability to destination country-brand management
Miyamaru, Letícia
;
Lourenção, Marina Toledo de Arruda
; …
- In:
Benchmarking : an international journal
31
(
2024
)
1
,
pp. 278-306
Persistent link: https://www.econbiz.de/10014502963
Saved in:
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