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FIFA World Cup™ (FWC) is the world’s largest sporting event in a single sport. Due to its popularity, starting with its 2026 edition, FWCs will accommodate 48 participating teams instead of the current 32. This will provide an estimated profit of one billion US dollars. However, the...
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The Mindful Tourist: The Power of Presence in Tourism is an innovative new study based on the detailed exploration of mindful consumer behaviour, drawing on insights from new cases of mindful tourism experiences and examining the potential for broader uptake across the industry
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