This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and...

1 Social media usage among top European DMOs -- 2 Neoliberal collaboration of tourism academia and industry: The case of destination governance -- 3 The airline–airport–destination authority relationship: The case of Greece -- 4 The recent boom in Spain: Economic sustainability of...

Iran, home to 22 World Heritage Sites in 2017, is blessed with an abundance of breathtaking scenery and a multitude of historic environments for tourists to enjoy. This exploratory chapter investigates tourists’ perceptions about the nature of heritage tourism in Iran, using the five most...