Frontmatter -- Contents -- Acknowledgements -- Foreword -- Preface -- Part 1: Japan as a Tourist Destination -- Chapter 1. Japan as a Tourist Destination: An Analytic Perspective -- Chapter 2. Japan and the Tourism Industry -- Chapter 3. Japan on the Internet -- Part 2: Semiotic Japan -- Chapter...

The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons-for tourists and locals alike-in Balinese culture and...