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Tourism is currently one of the main sectors of profit for the worldwide economy. This study aims to explore ethics and sustainability in employer branding applied in the hotel industry, which is intended to correlate these very current and little-explored themes. This study aims to explore the...
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Digital Marketing's Role in Sustainable Tourism -- Content Marketing: A Key Tool for Tour Operators and Agents -- Maximizing Tourism Benefits from Social Media -- Exploring the Beauty of Seven Sisters of India: Role of Travel Influencers in Tourism -- Tourism Product Advertising: A Digital...
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Considering the classification of the Portuguese cities of Amarante, Braga and Barcelos as UNESCO Creative Cities in 2017, this study employs the case study approach to understand local residents' perceptions of the implications that this classification can bring to each of these cities, to...
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