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~subject:"Transaktionskosten"
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Transaktionskosten
Consumer behaviour
15
Konsumentenverhalten
15
USA
8
United States
8
Brand image
7
Brand management
7
Credibility
7
Glaubwürdigkeit
7
Markenführung
7
Markenimage
6
Meta-analysis
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Opportunism
6
Advertising effects
5
Beziehungsmarketing
5
Distribution channel
5
Emotion
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Transaction costs
5
Vertriebsweg
5
Werbewirkung
5
Confidence
4
Meta-Analyse
4
Theorie
4
Theory
4
Vertrauen
4
Authenticity
3
Behavioral control
3
Brand coolness
3
Compliance
3
Marketing
3
Marketing management
3
Marketing theory
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Marketingmanagement
3
Marketingtheorie
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Performance
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Social Web
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Crosno, Jody L.
5
Dahlstrom, Robert
3
Brown, James R.
1
Dahlstrom, Robert F.
1
Dev, Chekitan S.
1
Manolis, Chris
1
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Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of business-to-business marketing
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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2
Examining the nomological network of opportunism : a meta-analysis
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10008647367
Saved in:
3
Toward understanding passive opportunism in dedicated channel relationships
Crosno, Jody L.
;
Manolis, Chris
;
Dahlstrom, Robert
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10010207198
Saved in:
4
Fairness heuristics and the fundamental transformation in interorganizational relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10009412781
Saved in:
5
An empirical investigation of bilateral investments and opportunism in buyer-supplier relationships
Crosno, Jody L.
;
Dahlstrom, Robert F.
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011538941
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