Purpose – This paper seeks to identify the up‐stream supply chain member's (manufacturers, suppliers, supplier's service providers) characteristics, economics, dynamic capabilities, technology and institutional perspectives of risk in relationship to develop a trust building model through...

Purpose – The purpose of this paper is to understand what breaks trust in a customer supplier relationship and how to repair it. Design/methodology/approach – The approach takes a single case study to test the established theories on trust. It captures the circumstances and conditions of...