Kayeser Fatima, Johra; Abdur Razzaque, Mohammed - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 4, pp. 566-578
Purpose – The purpose of this paper is to report antecedent roles of competence, contractual and goodwill trust on rapport and satisfaction in banking services in a developing country context. The study also identifies the mediating influence of these three types of trust between rapport and...