Mysen, Tore; Svensson, Göran - In: Journal of Business & Industrial Marketing 25 (2010) 2, pp. 119-131
Purpose – The purpose of this paper is to develop a RELQUAL‐construct and to test its impact on satisfaction in Norwegian business relationships. Design/methodology/approach – This study is based upon a survey and random sample of small and medium ‐ sized companies in Norway. Initially,...