French Abstract: La banque mobile (M-Banking) est confrontée à différents types de résistances qui peuvent entraver son adoption par les clients Tunisiens. Cette étude identifie trois groupes de non adoptants de la technologie M-Banking: les postponers, les opposants et les détracteurs. Ce...

In order to have a better attitude toward customers and to be able to deliver a better service, companies have to ensure that their internal customers are satisfied (Heskett et al., 1994). In this research, the focus is on identifying the relation between internal marketing and value creation in...

The intention of revisiting is essential for the managers of any tourism destination since they aim at creating a special attachment between the destination and the tourist. The revisit intention of tourists is due to the fact that they have fairly good perceptions on this destination. The...