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Determinants of loyalty and recommendation : The role of perceived service quality, emotional satisfaction and image
Ladhari, Riadh; Souiden, Nizar; Ladhari, Ines - In: Journal of financial services marketing : JFSM 16 (2011/12) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10009385061
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Adolescent girls from a modern conservative culture : the impact of their social identity on their perception of brand symbolism
Souiden, Nizar; M'saad, Bouthaina - In: Psychology & marketing 28 (2011) 12, pp. 1133-1153
Persistent link: https://www.econbiz.de/10009406361
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A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories
Souiden, Nizar; M’Saad, Bouthaina; Pons, Frank - In: Journal of international consumer marketing 23 (2011) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10009383487