Purpose – The purpose of this paper is to examine the readiness of the Tunisian customers to adopt Islamic banking services, and the factors that might influence their decision. Design/methodology/approach – A total of 100 questionnaires were randomly distributed to Tunisian banking...

Purpose – The purpose of the study is to examine the willingness (or otherwise) of the Tunisian customers to adopt Islamic insurance services (takaful) and to determine the factors that influence their decisions. Design/methodology/approach – Hundred questionnaires are randomly distributed...