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~subject:"USA"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
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USA
Öffentlichkeitsarbeit
Werbung
5,391
Advertising
5,354
Werbewirkung
2,582
Advertising effects
2,581
Consumer behaviour
2,022
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2,022
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1,142
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482
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Kaiser, Harry M.
11
Seldon, Barry J.
8
Moser, H. R.
7
An, Soontae
6
Reid, Leonard N.
6
Huh, Jisu
5
Mueller, Barbara
5
Cheong, Yunjae
4
DeLorme, Denise E.
4
Kinnucan, Henry W.
4
Nelson, Jon Paul
4
Richards, Timothy J.
4
Tremblay, Victor J.
4
Yoon, Hye Jin
4
Alston, Julian Mark
3
De Gregorio, Federico
3
Diehl, Sandra
3
Doroodian, Khosrow
3
Eisend, Martin
3
Goel, Rajeev K.
3
Iwasaki, Natsuko
3
Lee, Taejun
3
McQuarrie, Edward F.
3
Okazaki, Shintaro
3
Saffer, Henry
3
Schmit, Todd M.
3
Spotts, Harlan E.
3
Taylor, Charles Raymond
3
Tokle, Robert John
3
Weinberger, Marc G.
3
Wilcox, Gary B.
3
Yoon, Sukki
3
Zheng, Yuqing
3
Andrews, J. Craig
2
Baek, Tae Hyun
2
Bakir, Aysen
2
Balagtas, Joseph V.
2
Bove, Liliana L.
2
Burton, Scot
2
Choi, Hojoon
2
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
University of Chicago / Law School
1
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Journal of advertising : official publication of the American Academy of Advertising
28
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
23
International journal of advertising : the review of marketing communications
13
American journal of agricultural economics
10
Journal of business research : JBR
9
European journal of marketing : EJM
8
Journal of current issues and research in advertising : JCIRA
8
Journal of historical research in marketing
8
Journal of marketing communications
8
The journal of law & economics
8
Journal of promotion management : JPM
7
The journal of media economics
7
International journal of industrial organization
6
Journal of promotion management : innovations in planning and applied research
6
Services marketing quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Southern economic journal
5
The journal of business : B
5
Advances in applied microeconomics : a research annual
4
Corporate communications : an international journal
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
Cross-cultural buyer behavior
3
Economics letters
3
European journal of operational research : EJOR
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
International journal of the economics of business
3
Journal of agricultural & food industrial organization
3
Journal of business and economic perspectives
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ECONIS (ZBW)
498
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1
Advertising and the residential demand for electricity
Kaserman, David L.
- In:
The journal of business : B
58
(
1985
)
4
,
pp. 399-408
Persistent link: https://www.econbiz.de/10001006662
Saved in:
2
R&D rivalry in the US automobile industry : a simultaneous equation model approach to Bain's hypothesis
Ramrattan, Lall
- In:
The American economist : journal of Omnicron Delta …
42
(
1998
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001398236
Saved in:
3
Mitigating agency problems by advertising, with special reference to managed health care
Rubin, Paul H.
;
Schrag, Joel L.
- In:
Southern economic journal
66
(
1999
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10001408954
Saved in:
4
An empirical examination of advertising as a signal of product quality
Fisman, Raymond
;
Shane, Scott Andrew
;
Weigelt, Keith
- In:
Journal of economic behavior & organization : JEBO
37
(
1998
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10001387849
Saved in:
5
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
6
The effects of commercials for adult products on children
Gorn, Gerald J.
-
1985
Persistent link: https://www.econbiz.de/10001263370
Saved in:
7
Advertising and publicity : an information processing perspective
Lord, Kenneth R.
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10001141579
Saved in:
8
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
9
An economic theory of persuasion
Yokoyama, Akira
- In:
Public choice
71
(
1991
)
1
,
pp. 101-115
Persistent link: https://www.econbiz.de/10001117017
Saved in:
10
Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In:
Journal of business research : JBR
24
(
1992
)
4
,
pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
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