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51
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
Saved in:
52
Advertiser pressure and control of the news : the decline of muckraking revisited
Poitras, Marc
;
Sutter, Daniel
- In:
Journal of economic behavior & organization : JEBO
72
(
2009
)
3
,
pp. 944-958
Persistent link: https://www.econbiz.de/10003933188
Saved in:
53
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Saved in:
54
Outcomes of advertiser-agency relationships : the form and the role of cooperation
Duhan, Dale F.
;
Sandvik, K°are
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 881-919
Persistent link: https://www.econbiz.de/10003916105
Saved in:
55
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2010
Persistent link: https://www.econbiz.de/10008662047
Saved in:
56
Creative managers and managing creativity : a hermeneutic exploration
Granot, Elad
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10009419258
Saved in:
57
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
58
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
59
The US advertising industry's self-regulation of comparative advertising
Beard, Fred
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 369-386
Persistent link: https://www.econbiz.de/10009621253
Saved in:
60
An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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