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Evaluative conditioning procedures and the resilience of conditioned brand attitudes
Sweldens, Steven; Van Osselaer, Stijn M. J.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 473-489
Persistent link: https://www.econbiz.de/10008662501
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Work or fun? : how task construal and completion influence regulatory behavior
Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 967-983
Persistent link: https://www.econbiz.de/10009006656
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A lot of work or a work of art : how the structure of a customized assembly task determines the utility derived from assembly effort
Buechel, Eva C.; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 960-972
Persistent link: https://www.econbiz.de/10010253784
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The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.; Lichtenstein, Donald R.; Janiszewski, … - In: Journal of marketing 76 (2012) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
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Hedonic eating goals and emotion : when sadness decreases the desire to indulge
Salerno, Anthony; Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 135-151
Persistent link: https://www.econbiz.de/10010380997
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Letting good opportunities pass us by : examining the role of mind-set during goal pursuit
Bayuk, Julia Belyavsky; Janiszewski, Chris A.; LeBoeuf, … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 570-583
Persistent link: https://www.econbiz.de/10008747741