Similar Search Results - EconBiz

Advertising Appeals of Globalized Companies : Cross Cultural Lessons from India and US OTC Drugs Industry

Kansal, Purva - 2012

- Muller states that advertising appeals reflect and are influenced by cultural values. This influence of culture could lend a … certain degree of predictability to the advertising task. The current study is framed in this background. The study aims to … study advertising appeals across two cultures and association between the two. To facilitate the cross country comparison …

Persistent link: https://www.econbiz.de/10014169460

Drug diplomacy : decoding the conduct of a multinational pharmaceutical company and the failure of a western remedy for the Third World

Medawar, Charles - 1982

Persistent link: https://www.econbiz.de/10002300546

Rolʹ meždunarodnych monopolii v prodovolʹstvennoj sisteme

Popov, Todor (contributor) - 1985

Persistent link: https://www.econbiz.de/10000708388

Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs

Keegan, Warren J. - In: Journal of global marketing 1 (1987) 1, pp. 85-103

Persistent link: https://www.econbiz.de/10001090659

Global business alliances : theory and practice

Culpan, Refik - 2002

Persistent link: https://www.econbiz.de/10001596858

Do US pharmaceutical companies strategically shift income to international affiliates?

Brajcich, Andrew M.; Friesner, Dan; Schibik, Tim J. - In: Multinational business review 24 (2016) 1, pp. 8-24

Persistent link: https://www.econbiz.de/10011575445

Global agricultural industries : research spending trends and changing market structures

Kelley, Shirley O. (ed.); Grant, Mike F. (ed.) - 2013

Persistent link: https://www.econbiz.de/10010496562

A long, strange trips : the pharmaceutical industry drive to harmonize global intellectual property rules, and the remaining WTO legal alternatives available to Third World countri...

Weissman, Robert - In: Journal of international economic law 25 (2004) 3, pp. 1079-1132

Persistent link: https://www.econbiz.de/10002480073

Innovation and the pharmaceutical industry : critical reflections on the virtues of profit

Engelhardt, Hugo Tristram (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003683080

Patent analysis for medicines and biotherapeutics in trials to treat COVID-19

Ravi, Srividya - 2020

Persistent link: https://www.econbiz.de/10012433647

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