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Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J. (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
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For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219817
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Investigating cross-buying and customer loyalty
Reinartz, Werner J.; Thomas, Jacquelyn S.; Bascoul, … - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
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Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel - 2018
Persistent link: https://www.econbiz.de/10011960279
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: MSI reports : working paper series (2009) 3, pp. 77-101
Persistent link: https://www.econbiz.de/10003950211